How to be a Good Marketer

What do you guys think about marketing? To be a good marketer, first of all, we need to know what is Marketing how it is functioning. Nowadays many of us believe that marketing is creativity but the truth it’s science. Here I’m going to share my thoughts and idea on how to be a good marketer.

In the contemporary era, most people use creative methods to market product/service, but it doesn’t work to get good results on your products/services to get more lead. Creativity is just a part of marketing. Marketing a product/service starts before creating that. It starts with understanding the customer needs and wants. Moreover, the main intention of marketing is to be sent the right message to the right person at the right time. This will lead to positioning your product/service into the customer’s mind.

Communication skill is necessary for a good marketer. How? When a marketer interacting with customers, obviously they can understand the customer’s minds and needs, so it will help the marketer to build good communication between customers. They can also generate trust and confidence for themselves and the product they represent. And also this skill helps to solve the customer’s and company’s problems to the benefits of all.

How Digital Marketing differs from Traditional Marketing?

Digital Marketing is a method used to promote a product/service with the help of the internet and technologies, such as Computers, Mobiles, and Social media. This is a growing business field. Digital Marketing is nothing more than taking advantage of new technologies to achieve marketing objectives.

In Traditional Marketing, we use products/services with the help of media such as Newspapers, TV & Radio.

In the modern marketing field, people are using digital media for promoting their brand, because they can easily customize their Ads and Promos.

In the small scale business, most of the entrepreneurs are using digital marketing as a medium to promote their product to get their ideal customers.
Large scale businesses often use all forms of traditional marketing.

For site an example, India’s
No.1 famous car manufactures company Tata Motors introduces its budget-oriented Nano Car in 2009. They used traditional marketing methods to introduce their product to the market, so it’s reached a wide range of customers in a limited period of time. But it’s expensive than Digital Marketing.

What is CATT Funnel?

Wealth = n^CATT

[n] Niche: Your success and wealth depends on the niche you choose

[C] Content: Create useful content that attracts people from your niche Blog posts, Videos, Lead Magnets, Live Webinars, etc.

[A] Attention: Drive attention (Traffic) to your content using SEO, Social Media, Paid Ads, and Referrals.

[T] Trust: Build trust with your audience with tripwires, marketing automation and retargeting

[T] Transaction: Convert your leads into customers with the natural sales method

Why integrated marketing is important?

Integrated marketing communication is essential, not only business to business marketing but also for direct interaction with customers. As well as it goes a long way in creating brand awareness at a minimum cost.

In integrated marketing communication consist of trust, to successfully promote their brand among the targeted audience to create trust among them which always sticks their brands with the customer’s mind.

Content Marketing: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads. Expand their customer base. Generate or increase online sales. (References- Wikipedia)

Email Marketing:- Email marketing is a part of Digital Marketing, which is a form of direct marketing that uses electronic mail as a way of communicating commercial or fundraising messages to the audiences. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Search Engine Optimization (SEO): A process of improving positions in organic search results in search engines. SEO is a longterm investment that helps you to build traffic on your website forever.

Paid Advertising: Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines. (References- Wikipedia)

Social Media: Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. (References- Wikipedia)

Sell & Convert: It refers to tackles that encourage customers to take a specific action.

When people use these all forms simultaneously, eventually they get good results for their service/product. Meanwhile, people use digital marketing forms separately and wait for the results from that. It’s doesn’t work well.

Personal Branding & How it’s important

“Personal branding is not about you it’s about putting your stamp on the value you deliver to others” — by Mr. William Arruda

Personal branding is a unique combination of skills and experience, which evaluating their credibility and differentiating themselves from the competition. Whereas it builds trust with prospective clients and employers.

Global Economy & Marketing.

The global economy is important in marketing because it keeps a business aware of the challenges of logistics and the opportunities presented by the global market place. The process also ensures that the product is available when and where the customer needs it. And it also provides information about the existence of the product and problems globally. Moreover, it creates awareness of new technology platforms such as Websites, Search engines, and Social Media.

Conclusion

Marketing is the heartbeat of every business. Here we covered details about marketing fundamentals. Now it is your ability to think the very best marketing strategy and upgrade your activity to get success in your business. You will get a good result with continuous practice and experimentation. With the help of digital marketing to bring cherished dreams to come reality within a short span of a lifetime. So let’s start….?

I wrote this article as part of my internship program, which is conducted by Deepak Kanakaraju. I think this a great opportunity for people who are interested in Digital Marketing. To know more about the program https://deepak.me/internapply